Elevate Enterprise Growth with 97th Floor – Audience‑First Digital Marketing Agency
Company History & Background of 97th Floor
Founded in 2005, 97th Floor is a privately held enterprise marketing agency headquartered in Lehi, Utah, dedicated to executing Great Marketing built on the pillars of empathy, innovation, and profitability.
From its origins as a solo SEO consultancy, the firm expanded into a full-service agency within just a few years—scaling rapidly to over 40 employees and offering integrated services across SEO, advertising, content, and design.
Today it serves startups to Fortune 500 brands with a team of over 100 professionals, with more than 93% client retention rate and 84% referral growth.
Strategic Audience‑First Approach Powered by Insights
97th Floor’s methodology centers on audience‑first marketing, meaning strategy begins with analyzing buyer behavior, search intent, and competitive dynamics. Every campaign is customized based on:
Deep audience research, powered in part by proprietary technology
Holistic campaign planning across SEO, advertising, content, design
A tight-knit team structure: all people working on an account collaborate directly, no silos or relay managers
This structure enables rapid execution (often launching campaigns within two weeks) and transparent communication
Industry‑Leading Digital Marketing Insights & Thought Leadership
97th Floor publishes actionable thought leadership and marketing insights, such as:
SEO trends in a post–featured snippet (“spot zero”) world, and how to research lower-competition SERPs
A CRO (Conversion Rate Optimization) methodology focused on testing high‑traffic pages to deliver ROI via hypothesis, analysis, and experimentation
Their insights exemplify the synthesis of data and creativity—fostering innovative tactics beyond common SEO checklists.
Services – Comprehensive Enterprise Digital Marketing Solutions
97th Floor offers five core disciplines, each designed to function collaboratively:
Marketing Strategy
Custom enterprise-grade strategy built around client goals, growth drivers, and integrated across channels.
Enterprise SEO & AI Search Optimization
Advanced enterprise SEO including technical audits, keyword/topic clustering, site migrations, backlink generation, reputation management, and AI/Generative Engine Optimization (GEO) for visibility across search and LLM platforms like ChatGPT and Claude.
Advertising (PPC, Paid Social & Display)
Paid media campaigns launched across 20+ platforms, paired with creative designed for resonance and conversion.
Content Marketing
Audience-first content strategies informed by competitive industry analysis and impactful customer personas for lead generation and conversions
Design & Creative
Integrates design with audience insight and performance metrics, ensuring visual assets not only look great but deliver results.
Each client is supported by a cohesive team spanning all five disciplines, leading to more agile, accountable, and effective delivery.
Industries Served by 97th Floor
97th Floor serves diverse verticals—from enterprise to niche sectors. Key industries include:
Cybersecurity
Finance & Insurance
Industrial & Manufacturing
Home Services (e.g. HVAC, solar, real estate)
Software & SaaS
Health & Wellness
For example, in Home Services, the agency builds customized research‑based strategies inclusive of local SEO tactics, competitor analysis, and audience optimization to drive measurable pipeline growth
Awards & Recognition
Four consecutive years on the Inc. 5000 list, highlighting consistent revenue growth among America’s fastest-growing private companies.
Recognized internally through employee-driven programs such as Jasmin Bennett winning “Marketer of the Year”, and a strong culture that promotes autonomy and community impact via initiatives like CharityLabs and Mastermind events.
Why Choose 97th Floor? Keyword‑Driven Benefits & Differentiators
Unique Team Structure Enables Better Communication & Results
Unlike traditional agency models with siloed departments, each account team includes cross‑disciplinary experts working collaboratively—a model that reduces friction and speeds decision making.
Audience‑First SEO & AI‑Ready Optimization
Combines technical SEO with intent mapping, keyword clustering, and GEO strategies for both classic search and AI-generated query surfaces. This approach gives enterprise sites competitive advantage in evolving search landscapes.
Data-Driven Content That Converts
Content marketing at 97th Floor aligns tightly with buyer personas, competitive context, and conversion triggers, moving beyond generic blog outputs to measurable ROI.
Proven Results & Client Loyalty
High retention (93%) and referral growth (84%) underscore long-term client satisfaction. Case studies show dramatic results, such as 371% MoM growth in digital sales for the Utah Jazz or 48% new user growth for enterprise software clients.
Why 97th Floor Is the Right Choice for Enterprise Growth
If your organization seeks audience-driven enterprise marketing, with integrated SEO, paid media, content, and design, structured in cross-functional teams for faster execution—97th Floor has proven experience delivering real results for both startup and enterprise clients.
Their blend of proprietary insights, AI-ready SEO, data-driven content, and measurable ROI strategies positions them as one of the premier enterprise digital marketing agencies, especially for brands ready to scale rapidly and sustainably.
97th Floor Leadership & Teams
Paxton Gray – Chief Executive Officer
Trent Mortensen – VP of Partnerships
Haley Riemenschneider – Head of Advertising
Samantha Brown – VP of Enterprise Client Services
Jon Hammond – Senior Director of Campaigns
Madison Banks – Account Director
Chris Bennett – Chairman of the Board
Headquarters: 2600 West Executive Parkway, Suite 180, Lehi, Utah 84043, USA
Phone: 801-341-1986
Number of employees: 51-200
Website: www.97thfloor.com