22squared - The Advertising Agency for Culturally Powerful Ideas

Are you looking for an advertising agency that can help you create culturally powerful ideas that build enduring brands? If so, you might want to consider 22squared, one of the best advertising agencies in the US. 22squared is an independent and innovative advertising agency that has been recognized as one of the World’s Most Innovative Companies for 2021 by Fast Company, and one of the Agency Standouts by Ad Age. In this post, we will give you an overview of what 22squared is, how it started, what services it offers, and who it works with.

How 22squared Started

22squared has a long and rich history that dates back to 1922, when it was founded as James A. Greene & Co, a one-man direct mail operation in Atlanta. Over the years, the agency evolved and changed its name several times, such as Tucker Wayne & Company, WestWayne, and Quadrant. In 2007, the agency rebranded as 22squared, reflecting its independence and employee ownership. Today, 22squared is one of the largest independent advertising agencies in the US, with offices in Atlanta and Tampa.

What 22squared Does

22squared offers creative and media services to help brands become impossible to ignore. It specializes in creating culturally powerful ideas that connect with consumers on an emotional level and drive business results. Some of the services that 22squared provides are:

Brand strategy and identity
Campaign development and execution
Content creation and production
Media planning and buying
Social media and influencer marketing
Data and analytics
Experience design and innovation

22squared also has sister companies that provide complementary services to its clients. Trade School is a content and production company that creates engaging and effective content across all channels and platforms. Dendro is a marketing and growth strategy consulting firm that helps brands unlock new opportunities and accelerate growth.

Who 22squared Works With

22squared works with like-minded partners on brands that it believes in. Some of the clients that 22squared has worked with are:

Baskin-Robbins: 22squared helped the ice cream brand launch its first-ever national delivery campaign, featuring celebrities like Kim Kardashian and Shaquille O’Neal.

NAACP Atlanta: 22squared created a social justice education platform, called Invisible Hate, that aims to remove Confederate monuments across the country. This project earned 22squared the recognition as one of the World’s Most Innovative Companies for 2021 by Fast Company.

Sweetwater Brewing Company: 22squared helped the craft beer brand increase its sales and awareness by creating a campaign that celebrated its 420 Fest, a music and arts festival.

AdventHealth: 22squared developed a brand campaign for the health care system that showcased its holistic approach to wellness and its mission to help people feel whole.

22squared also collaborates with other nonprofit organizations, such as The AdCouncil, to create social impact campaigns that address important issues, such as mental health, COVID-19, and diversity and inclusion.

Why 22squared Matters

22squared is more than just an advertising agency. It is a culture of creativity, collaboration, and innovation. It is a place where people are passionate about what they do and who they do it for. It is a company that values its independence and its employees. It is an agency that makes a difference in the world with its work.