Adverity - Data Analytics and Marketing Intelligence Platform Overview

Adverity is a data analytics and marketing intelligence company founded in 2015 by Andreas Glänzer, Alexander Igelsböck, and Martin Brunthaler. The company’s headquarters is located in Vienna, Austria, with additional offices in London, New York, and Sofia. The platform provided by Adverity is designed to empower marketers and data-driven organizations by offering a comprehensive and user-friendly solution for data integration, analysis, and visualization.

Offerings

Adverity’s core product is a data integration platform, which focuses on connecting and harmonizing data from various sources. The platform enables users to integrate data from different marketing tools, social media platforms, and web analytics tools, helping them to analyze their marketing performance, optimize their campaigns, and make informed decisions based on data-driven insights. Adverity’s suite of products includes DataTap, PreSense, and DataStream, which together provide a powerful set of features for data integration, data harmonization, data visualization, and predictive analytics.

DataTap is Adverity’s data integration and transformation tool, which is designed to connect to various data sources, such as APIs, databases, and cloud storage. It allows users to automate data collection, standardize data formats, and ensure data quality by eliminating discrepancies and inconsistencies. DataTap supports over 700 pre-built connectors, making it easy for users to connect to popular marketing tools and platforms, such as Google Analytics, Facebook Ads, and Salesforce.

PreSense is Adverity’s AI-powered predictive analytics tool that provides insights into marketing performance and identifies optimization opportunities. It uses advanced machine learning algorithms to analyze historical data, detect trends, and predict future performance. With PreSense, marketers can optimize their marketing strategies, allocate resources more effectively, and identify potential growth opportunities.

DataStream is Adverity’s data visualization and reporting tool, which allows users to create interactive dashboards, custom reports, and visualizations to analyze their marketing data. DataStream is designed to make it easy for users to explore and understand their data, providing them with actionable insights that can inform their marketing strategies and decision-making.

Funding Rounds

Since its inception, Adverity has attracted several funding rounds from various investors. The company’s first seed funding round took place in 2016, where it raised €1.3 million from investors such as Speedinvest, 42cap, and AWS Gründerfonds. In 2017, Adverity raised €3.2 million in a Series A funding round, led by Mangrove Capital Partners, with participation from existing investors.

Adverity continued its fundraising efforts, securing €10 million in a Series B round in 2019, which was led by Felix Capital and included participation from existing investors such as Speedinvest, 42cap, and Sapphire Ventures. In 2020, the company raised another €30 million in a Series C funding round, led by Sapphire Ventures, with participation from other existing investors and new investors, such as the ServiceNow Ventures.

These funding rounds have allowed Adverity to expand its offerings, develop new features, and grow its global presence. The company has also made strategic acquisitions to strengthen its position in the market. In 2021, Adverity acquired the German-based company Funnel.io, a marketing data integration and reporting platform. The acquisition of Funnel.io helped Adverity to broaden its product offering and enhance its data integration capabilities, allowing the company to better serve its customers and cater to their diverse marketing data needs.

Awards and Recognition

Adverity has experienced significant growth and success since its founding in 2015, and it has been recognized with numerous awards and accolades. In 2020, Adverity was named a Cool Vendor in Analytics by Gartner, which highlighted the company’s innovative approach to data integration and analytics. Additionally, in 2021, Adverity was included in the Gartner Magic Quadrant for Data Integration Tools, which further demonstrated the company’s strong position in the data analytics and marketing intelligence market. The company has also been recognized by Deloitte as one of the fastest-growing technology companies in the EMEA region, featuring on the Deloitte Technology Fast 500 list.

Adverity serves a wide range of clients across various industries, such as retail, e-commerce, finance, media, and telecommunications. Some of the company’s prominent clients include global brands like IKEA, Red Bull, Spotify, and Adidas. These clients leverage Adverity’s platform to simplify their marketing data workflows, gain better insights into their marketing performance, and make data-driven decisions to optimize their marketing strategies.

Adverity’s success can be attributed to its focus on addressing the challenges faced by marketers and data-driven organizations in managing and analyzing vast amounts of data. The company’s platform enables users to connect and harmonize data from various sources, making it easier to access and analyze their marketing data. Moreover, Adverity’s commitment to innovation and continuous improvement of its products has helped the company stay ahead of the curve in the rapidly evolving marketing analytics and data integration landscape.

In conclusion, Adverity is a leading data analytics and marketing intelligence company that provides a comprehensive and user-friendly platform for data integration, analysis, and visualization. The company has a strong track record of growth and innovation, backed by multiple successful funding rounds and strategic acquisitions. With its focus on simplifying data workflows and empowering marketers to make data-driven decisions, Adverity has become a trusted partner for numerous organizations across various industries worldwide.