Adtriba - Marketing Measurement and Optimization Platform

Adtriba, a leading marketing measurement and optimization platform, provides marketers with invaluable insights into their marketing performance across various channels. The company’s innovative solutions leverage machine learning algorithms to help businesses allocate their budgets more effectively, ultimately driving higher return on investment (ROI) and improving overall marketing performance. Adtriba’s platform aims to simplify marketing attribution, providing actionable insights that empower marketers to make data-driven decisions.

History

Founded in 2015 by János Moldvay and Ludwig Ostrowski, Adtriba is headquartered in Hamburg, Germany. The company’s inception was driven by the founders’ desire to develop a platform that enables businesses to measure the performance of their marketing activities accurately and holistically. Since then, Adtriba has grown significantly, attracting clients from various industries, including e-commerce, retail, finance, and travel.

Offerings

In terms of offerings, Adtriba’s primary product is its marketing measurement and optimization platform, which allows businesses to analyze their marketing performance across multiple channels. By leveraging machine learning algorithms, the platform provides granular insights into the effectiveness of individual marketing channels and campaigns. This enables businesses to allocate their marketing budget more efficiently, leading to higher ROI and better overall marketing performance.

Additionally, Adtriba offers a range of complementary products and services designed to support businesses in optimizing their marketing strategies. These include customer journey analysis, marketing mix modeling, and predictive marketing analytics. By providing a comprehensive suite of marketing analytics tools, Adtriba helps businesses gain a deeper understanding of their customers’ behavior, preferences, and needs.

Funding Rounds

Throughout its history, Adtriba has attracted significant investment from various funding rounds. In 2016, the company raised an undisclosed amount in a Seed funding round, with participation from investors such as HTGF and 2b AHEAD Ventures. This initial funding enabled Adtriba to further develop its platform and expand its client base.

In 2018, the company secured additional funding in a Series A round, which was led by Capnamic Ventures and joined by existing investors HTGF and 2b AHEAD Ventures. The capital raised during this round allowed Adtriba to further enhance its product offerings and expand its operations, both domestically and internationally.

Partnerships and Collaborations

Adtriba has established partnerships and collaborations with various organizations and platforms to enhance its product offerings and expand its reach. These partnerships include integrations with popular platforms such as Google Ads, Facebook, and Salesforce, as well as collaborations with data providers and marketing agencies.

In conclusion, Adtriba is a prominent marketing measurement and optimization platform that leverages machine learning algorithms to provide businesses with granular insights into their marketing performance across various channels. Founded in 2015, the company has grown significantly, attracting clients from a wide range of industries. Adtriba’s offerings include its core marketing measurement platform, as well as complementary products and services such as customer journey analysis, marketing mix modeling, and predictive marketing analytics. Over the years, the company has successfully raised funding from multiple rounds, allowing it to expand its operations and enhance its product offerings. Adtriba has established partnerships with various organizations and platforms to strengthen its position in the market.