Adspert - Innovative Bid Management Software for Digital Advertising Success
Founded: 2010
Founder: Marcel Pirlich, Harald Bartel, Stephanie Richter
Phone: +49304081715520
Number of employees: 11-50
Website: www.adspert.net
Overview
Adspert, known as Bidmanagement GmbH, is a Berlin-based technology firm specializing in bid management software for digital advertising and online marketing. Founded in 2010 by Marcel Pirlich, Harald Bartel, and Stephanie Richter, the company leverages machine learning and data-driven algorithms to optimize advertising campaigns on platforms like Google Ads, Amazon Advertising, and Microsoft Advertising.
The proprietary bid management software employs advanced algorithms based on modern portfolio theory to maximize Return on Advertising Spend (ROAS) while minimizing risks. This allows Adspert to provide an automated, efficient solution for online marketers to manage and optimize advertising bids across multiple platforms in real-time. Adspert’s software can analyze vast amounts of data to make informed decisions on bidding strategies, resulting in improved campaign performance.
Adspert offers diverse digital advertising solutions such as Adspert Bid Management for Google Ads, Amazon Advertising, Microsoft Advertising, and Adspert Shopping Campaigns. These solutions help clients increase online visibility, drive targeted traffic, and achieve a higher return on investment (ROI) from their advertising campaigns.
The company has secured multiple funding rounds, including seed funding from High-Tech Gründerfonds in 2011 and €1.3 million in funding in 2013 from a consortium of investors led by Shortcut Ventures. These investments have facilitated product development and market expansion.
Adspert has made strategic acquisitions, such as 47 Prozent in 2015 and a majority stake in Whoop in 2017, to expand market reach and enhance product offerings. In 2019, Crealytics, a leading provider of retail advertising solutions and search engine marketing services, acquired Adspert, incorporating its advanced bid management solutions into their advertising technology stack.
Adspert operates as a Crealytics subsidiary, maintaining its focus on delivering cutting-edge bid management software and solutions. The company has received multiple industry accolades, including the Red Herring Top 100 Europe award in 2012.
The company’s unique approach to bid management combines advanced machine learning techniques with modern portfolio theory, allowing it to adapt to ever-changing market conditions and deliver improved performance for clients. Adspert’s software supports various advertising platforms, enabling seamless management and optimization of campaigns across different channels.
In addition to core bid management solutions, Adspert offers consulting services, including campaign analysis, account audits, and ongoing support. The company’s diverse client portfolio includes notable businesses such as Zalando, Deutsche Telekom, and Sixt.
Adspert has established partnerships with leading technology companies and digital marketing agencies, ensuring compatibility with the latest industry standards and best practices. The company invests in research and development, exploring new technologies and methodologies to enhance bid management solutions further.
In summary, Adspert is a leader in digital advertising and online marketing, offering innovative bid management software and solutions across multiple platforms. With a strong track record of success and commitment to innovation, the company continues to drive value for clients and shape the future of digital advertising.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Stephanie Richter – Co-Founder and CEO
Neza Skorc – Head of Product
Thilo Heller – Director Business Development