AdQuick - Revolutionizing OOH Advertising with Data-Driven Solutions
Founded: 2016
Founder: Matthew O’Connor, Connor Burden, Vic Ramon
Headquarters: 1291 Electric Ave, Los Angeles, California USA
Phone: 213-986-6179
Number of employees: 51-200
Website: www.adquick.com
Overview
AdQuick, founded in 2016, is a fast-growing tech start-up that seeks to revolutionize the out-of-home (OOH) advertising industry. Headquartered in Los Angeles, California, the company has effectively utilized technology to streamline the process of buying and selling billboard advertisements. Founders Matthew O’Connor, Connor Burden, and Vic Ramon are credited with AdQuick’s meteoric rise in the OOH advertising space.
The company’s innovative platform enables advertisers and marketers to access a comprehensive database of billboard locations, while offering data-driven insights to help optimize campaign effectiveness. By leveraging advanced analytics, machine learning, and audience targeting capabilities, AdQuick has empowered businesses of all sizes to harness the potential of OOH advertising.
Funding Rounds
In its early years, AdQuick secured a seed funding round of $1.1 million, led by Initialized Capital, a renowned venture capital firm. This initial investment allowed the company to expand its services and develop its proprietary platform. As demand for data-driven OOH advertising solutions grew, AdQuick attracted the attention of investors in subsequent funding rounds.
In 2018, the company raised $2.1 million in a Series A funding round, led by Initialized Capital and joined by prominent investors such as VTF Capital, Haystack Ventures, and WndrCo. This capital injection enabled AdQuick to further refine its platform, enhance its analytics capabilities, and expand its presence in the United States.
AdQuick’s Series B funding round, which took place in 2020, raised $6 million and was led by prestigious venture capital firm, Upfront Ventures. This round of funding also saw participation from existing investors Initialized Capital, VTF Capital, and WndrCo. The funds raised were used to bolster the company’s product development, improve its customer service capabilities, and expand its team.
Offerings
Over the years, AdQuick has cemented its status as a leading provider of OOH advertising solutions by expanding its offerings to include transit ads, street furniture, digital billboards, and cinema advertising. The company’s platform now enables users to book and manage campaigns across various OOH formats, while ensuring transparency and flexibility in the process.
AdQuick’s proprietary analytics tools have also played a significant role in driving its success. By providing valuable insights into campaign performance, demographics, and audience engagement, the company has enabled advertisers to make informed decisions about their marketing strategies. Moreover, AdQuick’s integration with popular social media platforms allows businesses to monitor the impact of their campaigns on social media conversations, which helps to measure the overall reach and effectiveness of their ads.
Acquisitions
The company has also made strategic acquisitions to bolster its position in the OOH advertising industry. In 2021, AdQuick acquired Signalytics, a data-driven OOH analytics company. This acquisition expanded AdQuick’s analytics capabilities, allowing it to provide even more comprehensive data and insights to its clients.
Furthermore, AdQuick has forged partnerships with prominent OOH media owners, enabling the company to offer a wide range of inventory to its clients. These partnerships have played a crucial role in AdQuick’s growth, as they have allowed the company to offer clients access to premium advertising spaces, further enhancing its value proposition.
In conclusion, AdQuick’s impressive growth and success in the OOH advertising industry can be attributed to its innovative platform, data-driven approach, and strategic partnerships. By leveraging advanced analytics, machine learning, and audience targeting capabilities, the company has revolutionized the way businesses buy and sell billboard advertisements. Its commitment to continuous innovation and expansion has allowed AdQuick to thrive in the competitive advertising landscape, offering a diverse range of OOH formats and expanding its reach across the United States.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Matthew O’Connor – Co-Founder
Connor Burden – Co-Founder
Vic Ramon – Co-founder, VP of Engineering
Chris Gadek – Vice President of Growth
Adam Singer – VP of Marketing
Ted Day-Fratto – Director of Product
Jason Kunkel-de Cesero – Vice President, Supply and Analytics Partnerships
Katie Burwell – Manager, Business Development