Admixer: Ad Tech Leader - Digital Advertising Solutions
Founded: 2008
Founder: Alexey Boltivets
Headquarters: Threadneedle Street, Suite 319-3, 32 , London, London EC2R 8AY, GB
Number of employees: 201-500
Website: www.admixer.com
Overview
Admixer is a global ad technology company that focuses on providing comprehensive advertising solutions for publishers, advertisers, and media agencies. Founded in 2008 by Alexey Boltivets, the company has come a long way in establishing itself as a key player in the digital advertising landscape. Admixer offers a suite of products and services that cater to the diverse needs of its clients, including Admixer.Network, Admixer.DSP, Admixer.SSP, Admixer.Creatives, and Admixer.DMP. These solutions enable businesses to streamline their advertising operations, maximize revenues, and improve user experience.
Admixer.Network, a core offering from the company, is a white-label platform designed to help publishers and media agencies build, manage, and scale their ad networks. This solution enables clients to access inventory from numerous supply sources, including direct publishers, RTB exchanges, and header bidding partners. With Admixer.Network, users can leverage advanced targeting options, real-time analytics, and optimization tools to enhance the performance of their ad campaigns.
On the demand side, Admixer.DSP is a programmatic platform that allows advertisers to purchase ad inventory across various channels, formats, and devices. The platform offers features such as granular targeting, real-time bidding, and budget management, ensuring that advertisers can execute their campaigns with precision and efficiency. Admixer.DSP also integrates with major ad exchanges, providing access to a vast pool of global inventory.
For publishers looking to monetize their digital assets, Admixer.SSP offers a robust supply-side platform that helps maximize revenue from advertising. With support for multiple ad formats, including display, video, native, and rich media, Admixer.SSP enables publishers to cater to a wide range of advertiser demands. The platform also supports header bidding and private marketplace deals, ensuring that publishers can secure the best possible prices for their inventory.
Admixer.Creatives is a powerful ad creation and management tool designed to streamline the production of digital advertising content. The platform offers an extensive library of templates and assets, along with a drag-and-drop interface that simplifies the design process. Users can also access a suite of optimization features, including A/B testing, dynamic creative optimization, and data-driven targeting, to improve the effectiveness of their ad creatives.
In addition to its suite of advertising solutions, Admixer also offers a data management platform (DMP) that helps businesses collect, organize, and analyze audience data. Admixer.DMP provides tools for data segmentation, lookalike modeling, and audience extension, enabling advertisers to refine their targeting strategies and improve the performance of their campaigns.
Over the years, Admixer has secured funding through various investment rounds to support its growth and expansion. In 2016, the company raised $1 million in seed funding from a group of undisclosed investors. This capital injection allowed Admixer to strengthen its product offerings and bolster its position in the highly competitive digital advertising market.
Admixer’s growth strategy has also involved making strategic acquisitions to expand its capabilities and reach. In 2019, the company acquired Getintent, a leading ad tech firm specializing in artificial intelligence and machine learning. This acquisition allowed Admixer to integrate Getintent’s cutting-edge AI technology into its suite of advertising solutions, providing clients with advanced targeting and optimization capabilities. Furthermore, the acquisition helped Admixer extend its footprint in the North American market, further solidifying its position as a global ad tech provider.
In recent years, Admixer has been actively involved in industry events and conferences, showcasing its expertise and thought leadership in the digital advertising space. The company has also been recognized with various industry awards, highlighting its commitment to excellence and innovation. These accolades serve as a testament to Admixer’s dedication to providing its clients with best-in-class advertising solutions that drive results.
To maintain its competitive edge and stay ahead of the ever-evolving digital advertising landscape, Admixer invests heavily in research and development. The company constantly seeks to enhance its product offerings by incorporating emerging technologies and industry trends, such as artificial intelligence, machine learning, and blockchain. This forward-thinking approach enables Admixer to deliver cutting-edge solutions that help its clients stay ahead of the curve and maximize the return on their advertising investments.
In terms of geographical presence, Admixer has a global footprint with offices in Europe, North America, and Asia-Pacific. This extensive network allows the company to serve a diverse range of clients across different markets, offering localized solutions that cater to the unique needs of each region. By leveraging its global expertise and local insights, Admixer can effectively address the complex challenges faced by its clients in the digital advertising space.
Admixer’s client portfolio includes a mix of publishers, advertisers, and media agencies from various industries, such as retail, automotive, finance, and travel. The company’s flexible and scalable solutions have garnered the trust of both small businesses and large enterprises, highlighting its ability to cater to the diverse needs of the advertising ecosystem.
In summary, Admixer has established itself as a leading ad tech company with a comprehensive suite of advertising solutions that cater to the needs of publishers, advertisers, and media agencies. The company’s innovative product offerings, strategic acquisitions, and commitment to research and development have enabled it to maintain a strong position in the digital advertising landscape. With a global presence and a focus on customer success, Admixer is poised for continued growth and success in the years to come.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Sergiu Cocieru – Chief Executive Officer
Alexey Boltivets – Founder and co-owner
Yaroslav Kholod – Director of Programmatic Operations
Elena Podshuveit – Chief Products Officer
Volodymyr Zakrevsky – Chief Technology Officer
Ivan Fedorov – Director Of Business Development
Anna Deforzh – CFO
Victoria Pavlichenko – Head of People Operations