Adikteev Mobile Marketing: Company History, Services & Success - Comprehensive Overview

Founded: 2012
Founder: Xavier Mariani, Frédéric Leroy, Emilien Eychenne
Headquarters: 25 Rue du Quatre Septembre, 75002 Paris France
Number of employees: 51-200
Website: www.adikteev.com

Overview

Adikteev, a mobile marketing company founded in 2012, has made a significant impact on the advertising and technology sectors. Originally headquartered in Paris, France, the company was established by Xavier Mariani, Frédéric Leroy, and Emilien Eychenne. Adikteev’s primary mission is to help businesses grow by providing innovative advertising solutions and maximizing user engagement through state-of-the-art technology and creative ad design.

Over the years, Adikteev has expanded its global presence, opening offices in Berlin, Germany, and New York City, United States. This expansion has allowed the company to broaden its reach and cater to an even wider range of clients. With a focus on the mobile market, Adikteev has developed a robust suite of services, including app retargeting, playable ads, and performance marketing. These services are designed to increase user engagement, optimize ad performance, and drive long-term growth for clients.

App retargeting is one of Adikteev’s key offerings, which focuses on re-engaging users who have previously downloaded an app. By leveraging data-driven insights, Adikteev is able to create personalized and relevant ad campaigns that encourage users to return to the app and complete desired actions, such as making a purchase or booking a service. This targeted approach has proven to be highly effective in increasing user retention rates and improving overall app performance.

Adikteev’s playable ads offering is another innovative solution that aims to enhance user engagement by allowing users to interact with ads through a mini-game or other interactive experience. These playable ads are designed to be entertaining and engaging, capturing the attention of users and increasing the likelihood of conversion. By offering a memorable and enjoyable ad experience, Adikteev’s playable ads have been successful in driving higher user engagement and conversion rates compared to traditional mobile ads.

Performance marketing, another core offering of Adikteev, focuses on optimizing the return on investment (ROI) for advertisers by employing a data-driven approach. This method involves tracking, analyzing, and optimizing various marketing metrics, such as clicks, conversions, and user engagement. Adikteev’s performance marketing services allow businesses to maximize the effectiveness of their marketing campaigns and achieve better results with their advertising budget.

Adikteev has attracted significant investment from various funding rounds, which has enabled the company to grow and expand its operations. In November 2017, the company raised $12 million in a Series B funding round led by Ring Capital and BNP Paribas Développement. This funding round also saw participation from existing investors ISAI and Ventech, who had previously participated in Adikteev’s Series A round in 2014.

The Series B funding was used to fuel Adikteev’s international growth, specifically in the United States, where the company aimed to tap into the lucrative mobile advertising market. The funds were also used to bolster Adikteev’s research and development efforts, allowing the company to maintain its edge in the highly competitive advertising technology space.

In addition to securing funding, Adikteev has also been involved in strategic acquisitions that have further strengthened its position in the market. In February 2017, the company acquired mobile advertising startup MotionLead, a firm that specialized in creating innovative, interactive ad formats for mobile devices. The acquisition of MotionLead allowed Adikteev to integrate cutting-edge ad technology and creative design into its existing offerings, further enhancing the company’s ability to deliver high-performance mobile advertising solutions.

Another significant acquisition occurred in December 2017, when Adikteev acquired the American company Trademob, a mobile app marketing platform. This acquisition was instrumental in Adikteev’s expansion into the US market and helped the company establish a strong presence in the region. By integrating Trademob’s technology and expertise into its own platform, Adikteev was able to offer a more comprehensive suite of mobile marketing services to its clients in the United States and around the world.

The acquisition of Trademob also provided Adikteev with access to valuable data and insights, which have been instrumental in the company’s ability to develop more effective and targeted advertising campaigns. With the combined resources and expertise of both companies, Adikteev has been able to further refine its app retargeting, playable ads, and performance marketing offerings, leading to even better results for its clients.

Throughout its history, Adikteev has garnered numerous awards and recognitions, showcasing the company’s commitment to innovation and excellence in the mobile marketing space. In 2018, Adikteev was ranked 10th in the Deloitte Technology Fast 500 EMEA list, which recognizes the fastest-growing technology companies in Europe, the Middle East, and Africa. This accomplishment highlights the company’s impressive growth trajectory and its ability to make a lasting impact in the highly competitive advertising technology sector.

In addition to its growth and expansion, Adikteev has maintained a strong focus on research and development, continually investing in new technologies and strategies to stay ahead of the curve. The company’s R&D efforts have resulted in the development of proprietary algorithms and machine learning models that optimize ad performance and user engagement. These technological advancements have given Adikteev a competitive edge in the market and have been key drivers of the company’s success.

Adikteev has also been committed to maintaining a strong company culture that fosters innovation, creativity, and collaboration. The company believes that by attracting and retaining top talent, it can continue to push the boundaries of what is possible in the mobile marketing space. By providing a supportive and stimulating work environment, Adikteev has been able to maintain a team of passionate and dedicated professionals who are committed to driving the company’s ongoing success.

In summary, Adikteev is a mobile marketing company founded in 2012 that has made significant strides in the advertising technology sector. The company offers a range of services, including app retargeting, playable ads, and performance marketing, which are designed to drive user engagement and optimize ad performance. Over the years, Adikteev has secured substantial funding, made strategic acquisitions, and expanded its global presence. The company’s commitment to innovation, growth, and excellence has allowed it to remain a key player in the highly competitive mobile advertising market.

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