Adacado
Founded: 2011
Headquarters: 812 1130 West Pender St, Vancouver, British Columbia, V6E 4A4, Canada
Phone: 604-301-0221
Number of employees: 11-50
Website: www.adacado.com
Overview
Adacado, a dynamic creative optimization (DCO) solutions provider, was founded in 2011 in Vancouver, British Columbia. The company’s platform streamlines ad creation, management, and optimization, offering real-time reporting and analytics for digital marketers, agencies, and publishers. Adacado has secured significant funding since inception, including a $2.3 million Series A round in 2013 and a $6 million Series B round in 2016.
In 2019, Adacado was acquired by SNAP Inc., which allowed for DCO technology integration into SNAP’s platform. Adacado continued to operate independently, focusing on market share expansion, customer acquisition, and new partnerships with digital advertising platforms. The company has also invested in research and development, resulting in innovative platform features and enhancements.
Adacado’s acquisition strategy includes the purchase of DataPop in 2015, which added advanced natural language processing capabilities to its platform. In 2017, Adacado acquired AdGear, integrating real-time bidding and programmatic ad serving capabilities. These acquisitions strengthened Adacado’s market position and product offerings.
The company’s adoption of AI and machine learning algorithms has optimized ad performance, audience targeting, and ad creation processes. Through global expansion efforts and strategic partnerships, Adacado has extended its reach and provided clients with a wider range of tools and resources. Adacado adheres to high standards of data privacy and security through cooperation with industry associations and regulatory bodies.
Adacado’s innovative platform has earned multiple accolades and awards, bolstering its reputation as a trusted digital advertising solutions provider. The company’s success is rooted in innovation, customer satisfaction, and a strong track record of growth.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Norbert Van Nobelen – Head of product development, Senior Information Technology Architect
Jotham Yelle – Product Development Lead
Chelsea Brown – Digital Marketing Lead
Jim Ryan – Sales Advisor
Tara Wilding – Vibe Manager/HR
Jadon Sangwoo Park – Front-End Developer