Act-On Software
Company Insights
Act-On Software, Inc., a leading marketing automation software provider, specializes in helping small to medium-sized businesses streamline marketing efforts, increase sales, and enhance customer engagement. Founded in 2008 by visionary entrepreneur Raghu Raghavan, Act-On offers powerful, user-friendly tools for lead targeting, attracting, converting, and managing the entire customer lifecycle.
Act-On Software Funding History
Over the years, Act-On’s dedication to exceptional customer support and continuous investment in research and development has secured significant funding through various investment rounds, totaling over $74 million. Investors include Trinity Ventures, Norwest Venture Partners, Voyager Capital, US Venture Partners, Technology Crossover Ventures, and Greenspring Associates.
Act-On Software Acquisition
Act-On’s strategic acquisitions have expanded product offerings and solidified its market position. In 2015, the company acquired DemandGen Report, a B2B marketing trends and strategies e-media publication. In 2016, Act-On acquired marketing analytics company DataHero, integrating its data visualization and reporting technology into the platform.
Act-On Software MArketing Automation Software Features
Designed for small to medium-sized businesses, Act-On’s marketing automation software features an intuitive interface for creating and managing multi-channel campaigns, tracking customer behavior, and generating insightful reports. Key features include email marketing, social media management, CRM integration, lead nurturing, and lead scoring.
Act-On Software Awards and Recognition
Numerous awards and recognition, such as being named a Leader in the 2015 Forrester Wave for Lead-to-Revenue Management Platform Vendors and the 2016 Gartner Magic Quadrant for CRM Lead Management, highlight Act-On’s dedication to innovation and customer success.
Act-On’s investment in artificial intelligence (AI) and machine learning has introduced tools like Adaptive Journeys, using AI to personalize and optimize customer interactions. This focus on advanced technologies keeps Act-On at the forefront of marketing automation.
Act-On Software Partnership
The company’s extensive partner ecosystem includes collaborations with technology partners, agencies, and system integrators. Partnerships with CRM providers like Salesforce, Microsoft Dynamics, and SugarCRM enable seamless synchronization of marketing and sales efforts, while integrations with analytics platforms like Google Analytics and Tableau empower data-driven decision-making.
Act-On offers a range of resources, including webinars, whitepapers, and e-books, to keep customers informed about industry trends and best practices. Comprehensive support services include live chat, email, and phone support, along with a dedicated customer success team.
In summary, Act-On is a key player in marketing automation, offering innovative solutions, an extensive partner ecosystem, and exceptional customer support. With a focus on AI and machine learning, Act-On remains committed to helping businesses succeed in today’s digital landscape by providing comprehensive marketing automation tools and resources.
Act-On Software Leadership & Teams
Raghu Raghavan – Founder & Board Member
Kate Johnson – Chief Executive Officer
Roger Rowe – Chief Financial Officer
Jeffrey Coleman – Chief Customer Officer
Syed Mohtashim Ahmed – SVP of Engineering & Operations
Dustin Oxborrow – Senior Vice President of Sales
Olaf Kowalik – Vice President of Product Management
Dawn Glockler – Sr. Director, People
Brock Bland – Sr. Director, Engineering
Philip (Gregg) Neveu – Director of Information Security and Risk
Headquarters: 121 SW Morrison St Ste 1600, Portland, Oregon, 97204, USA
Phone: 877-530-1555
Number of employees: 250
Website: www.act-on.com