Act-On Software
Founded: 2008
Founder: Raghu Raghavan,
Headquarters: 121 SW Morrison St Ste 1600, Portland, Oregon, 97204, USA
Phone: 503-530-1555
Number of employees: 250
Website: www.act-on.com
Overview
Act-On Software, Inc., a leading marketing automation software provider, specializes in helping small to medium-sized businesses streamline marketing efforts, increase sales, and enhance customer engagement. Founded in 2008 by visionary entrepreneur Raghu Raghavan, Act-On offers powerful, user-friendly tools for lead targeting, attracting, converting, and managing the entire customer lifecycle.
Over the years, Act-On’s dedication to exceptional customer support and continuous investment in research and development has secured significant funding through various investment rounds, totaling over $74 million. Investors include Trinity Ventures, Norwest Venture Partners, Voyager Capital, US Venture Partners, Technology Crossover Ventures, and Greenspring Associates.
Act-On’s strategic acquisitions have expanded product offerings and solidified its market position. In 2015, the company acquired DemandGen Report, a B2B marketing trends and strategies e-media publication. In 2016, Act-On acquired marketing analytics company DataHero, integrating its data visualization and reporting technology into the platform.
Designed for small to medium-sized businesses, Act-On’s marketing automation software features an intuitive interface for creating and managing multi-channel campaigns, tracking customer behavior, and generating insightful reports. Key features include email marketing, social media management, CRM integration, lead nurturing, and lead scoring.
Numerous awards and recognition, such as being named a Leader in the 2015 Forrester Wave for Lead-to-Revenue Management Platform Vendors and the 2016 Gartner Magic Quadrant for CRM Lead Management, highlight Act-On’s dedication to innovation and customer success.
Act-On’s investment in artificial intelligence (AI) and machine learning has introduced tools like Adaptive Journeys, using AI to personalize and optimize customer interactions. This focus on advanced technologies keeps Act-On at the forefront of marketing automation.
The company’s extensive partner ecosystem includes collaborations with technology partners, agencies, and system integrators. Partnerships with CRM providers like Salesforce, Microsoft Dynamics, and SugarCRM enable seamless synchronization of marketing and sales efforts, while integrations with analytics platforms like Google Analytics and Tableau empower data-driven decision-making.
Act-On offers a range of resources, including webinars, whitepapers, and e-books, to keep customers informed about industry trends and best practices. Comprehensive support services include live chat, email, and phone support, along with a dedicated customer success team.
In summary, Act-On is a key player in marketing automation, offering innovative solutions, an extensive partner ecosystem, and exceptional customer support. With a focus on AI and machine learning, Act-On remains committed to helping businesses succeed in today’s digital landscape by providing comprehensive marketing automation tools and resources.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Raghu Raghavan – Founder & Board Member
Kate Johnson – Chief Executive Officer
Roger Rowe – Chief Financial Officer
Gregg Ames – Chief Commercial Officer
Jeffrey Coleman – Chief Customer Officer
Syed Mohtashim Ahmed – SVP of Engineering & Operations
Dustin Oxborrow – Senior Vice President of Sales
Olaf Kowalik – Vice President of Product Management
Cameron Kilgore – Vice President of Revenue Operations
Casey Munck – Vice President, Marketing
John Pincott – Managing Director, EMEA
Dawn Glockler – Sr. Director, People
Brock Bland – Sr. Director, Engineering
Greg Hedges – Sr. Director, Customer Success
Aaron Kier – Director of Employee Experience & Inclusion
Philip (Gregg) Neveu – Security Program Director
Bob Garcia – Head of Product Marketing
Andrew McCraith – VP Partnerships & Alliances