The RealReal

The RealReal is a luxury consignment marketplace that specializes in authenticated, pre-owned designer fashion and accessories. Founded in 2011 by Julie Wainwright, the company is headquartered in San Francisco and has since expanded to several locations across the United States, including New York City, Los Angeles, and Chicago.

At The RealReal, customers can buy and sell high-end items from luxury brands like Chanel, Gucci, and Louis Vuitton. The company’s unique authentication process ensures that all items sold on the site are genuine, which has helped establish The RealReal as a trusted source for luxury goods.

In addition to fashion and accessories, The RealReal also offers a range of luxury home goods, including furniture, decor, and art. The company’s commitment to sustainability and circular fashion is evident in its efforts to extend the lifespan of luxury items, reducing waste and minimizing the environmental impact of the fashion industry.

The RealReal’s business model is based on consignment, which means that sellers send their items to The RealReal to be sold on their behalf. When an item sells, the seller receives a percentage of the sale price, with the remaining portion going to The RealReal. This model allows sellers to earn money for their pre-owned luxury items while also giving buyers access to high-end fashion at a lower price point.

One of the key selling points of The RealReal is its authentication process. The company employs a team of experts who thoroughly inspect each item to ensure its authenticity. This includes examining the materials, hardware, and stitching of a garment, as well as any identifying marks or labels. The RealReal’s authentication process is designed to catch even the most convincing counterfeit items, providing customers with peace of mind when shopping on the site.

Another advantage of shopping at The RealReal is the range of items available. The company carries a wide variety of luxury brands and styles, from classic to trendy, making it easy for customers to find something they love. The RealReal’s inventory is constantly changing, with new items added daily, so shoppers are always able to find something fresh and exciting.

In addition to its online marketplace, The RealReal also operates a number of brick-and-mortar stores. These locations provide customers with the opportunity to see and try on items in person, as well as receive assistance from knowledgeable sales associates. The RealReal’s stores are designed to feel luxurious and welcoming, with sleek decor and carefully curated displays.

For those looking to sell their pre-owned luxury items, The RealReal offers a simple and convenient consignment process. Sellers can either send their items to The RealReal for free, or drop them off at one of the company’s retail locations. Once an item sells, sellers receive a percentage of the sale price, with the remaining portion going to The RealReal. The company handles all aspects of the sale, from authentication to shipping, making it easy for sellers to earn money for their items without any hassle.

Overall, The RealReal is a trusted and respected luxury consignment marketplace that offers a wide range of high-end fashion and home goods. The company’s commitment to sustainability and circular fashion, as well as its rigorous authentication process, has made it a go-to destination for luxury shoppers and sellers alike. Whether you’re looking to buy or sell pre-owned luxury items, The RealReal offers a convenient and reliable solution.