Kith is an American streetwear and lifestyle brand that has gained significant popularity since its inception. Established in 2011 by Ronnie Fieg, a prominent figure in the fashion industry, Kith has managed to create a unique space for itself in the fashion world. It has consistently released innovative and trendsetting products that appeal to a wide range of consumers.

Company History

Ronnie Fieg, the founder of Kith, was born and raised in Queens, New York. He began his career in the footwear industry at the age of 13, working at David Z, a renowned shoe store owned by his uncle, David Zaken. Fieg’s passion for sneakers and streetwear led him to collaborate with various brands such as Asics, New Balance, and Timberland, creating unique and exclusive designs.

In 2011, Fieg decided to establish his own brand, Kith, which combined his love for footwear, apparel, and street culture. He opened the first Kith store in Brooklyn, New York, which quickly garnered attention from sneaker enthusiasts and streetwear aficionados. The brand expanded rapidly, opening a flagship store in Manhattan in 2013, followed by additional locations in Miami, Los Angeles, and internationally in London and Tokyo.

Products

Kith is known for its diverse range of products, which includes apparel, footwear, and accessories. The brand’s apparel line comprises a wide variety of items such as t-shirts, hoodies, jackets, pants, and shorts. Kith’s clothing is designed with a focus on quality, comfort, and style, often incorporating unique materials and details.

Kith has also gained a strong reputation for its footwear collaborations with various renowned brands, including Nike, Adidas, Puma, and Converse. These collaborations have produced exclusive and highly sought-after sneakers that have become synonymous with the Kith brand.

In addition to apparel and footwear, Kith offers a range of accessories, such as bags, hats, and socks, as well as lifestyle products like candles and blankets. The brand has also ventured into the food and beverage industry with Kith Treats, a cereal bar concept with locations in New York, Miami, and Tokyo.

Partnerships

Kith has formed numerous partnerships and collaborations since its establishment, working with both established and emerging brands to create exclusive and innovative products. Some notable partnerships include:

Nike: Kith has collaborated with Nike on various projects, including limited-edition sneaker releases and exclusive apparel collections.
Adidas: Kith and Adidas have teamed up on several occasions to create unique footwear and apparel, such as the Kith x Adidas Consortium 4D and the Kith x Adidas Soccer project.
Coca-Cola: Kith and Coca-Cola have worked together on multiple occasions, launching limited-edition apparel and accessory collections inspired by the iconic beverage brand.
Versace: In 2019, Kith partnered with luxury fashion house Versace to release a collaborative collection that combined Kith’s streetwear sensibilities with Versace’s opulent designs.

Awards and Recognition

Kith has received numerous awards and recognition for its innovative approach to fashion and retail. Some of these accolades include:

Footwear News Achievement Awards: Kith was awarded the “Retailer of the Year” title in 2016 and 2017 for its exceptional retail presence and innovative product offerings Highsnobiety Crowns Awards: Kith was recognized as the “Best Breakthrough Brand” in 2016 and “Best Store” in 2017, highlighting its rapid growth and influence in the streetwear industry.

ComplexCon: Kith’s founder, Ronnie Fieg, was honored with the “Sneaker of the Year” award at ComplexCon in 2017 for his collaboration with Nike on the Air Maestro II “Kith” edition.

The Webby Awards: In 2018, Kith Treats was nominated for the “Best User Experience” award in the “Mobile Sites & Apps – Food & Drink” category, showcasing the brand’s success in expanding its presence beyond fashion.

FNAA Collaborator of the Year: In 2019, Ronnie Fieg was awarded the “Collaborator of the Year” title at the Footwear News Achievement Awards for his outstanding work with numerous brands, including Versace, Tommy Hilfiger, and Russell Athletic.

Over the years, Kith has built a strong following among fashion enthusiasts and streetwear connoisseurs, making it one of the most influential brands in the industry. Its commitment to creating unique, high-quality products and its ability to form strategic partnerships with other brands has allowed Kith to maintain a strong presence in the competitive fashion market.

Moreover, Kith’s expansion into other areas, such as food and beverage through Kith Treats, demonstrates the brand’s willingness to innovate and adapt to consumer needs. As Kith continues to grow and develop, it remains committed to its core values of quality, comfort, and style, solidifying its status as a leading player in the global streetwear and lifestyle market.