Hello Bello is an online retail platform that specializes in family and baby products. The company was co-founded in 2018 by Hollywood celebrities Kristen Bell and Dax Shepard, along with entrepreneurs Jay McGraw and Sean Kane. The founders recognized a need for affordable, high-quality, and eco-friendly products for young families and aimed to bridge the gap between premium and accessible baby products in the market.

Hello Bello offers a wide range of products that include diapers, wipes, bath products, vitamins, laundry detergent, bug spray, and sunscreens. The company’s product line is specifically designed to cater to the needs of babies, toddlers, and their parents. The brand focuses on using plant-based ingredients in its products, ensuring they are safe, effective, and eco-friendly.

Funding Rounds:

Hello Bello has attracted significant investment since its inception. To date, the company has raised a total of $17.5 million in funding over three funding rounds. The first round, a seed round, took place in 2019 and secured $5.5 million. The Series A round occurred in 2020, raising $7 million. Lastly, the Series B round in 2021 raised an additional $5 million.

Partnerships:

Hello Bello has entered into various partnerships to expand its reach and support its mission of providing affordable, high-quality baby products. Some notable partnerships include:

Walmart: The company partnered with Walmart, one of the largest retail chains in the United States, to distribute its products nationwide. This collaboration enabled Hello Bello to reach millions of customers and gain a strong foothold in the market.
Baby2Baby: Hello Bello has collaborated with the non-profit organization Baby2Baby to donate diapers, wipes, and other essential baby products to families in need. This partnership aligns with the company’s mission of making high-quality products accessible to all families.

Awards and Recognitions:

Hello Bello has received several awards and recognitions for its products and commitment to sustainability. Some notable achievements include:

2019 Earnie Awards: The company received the Best New Company award from Earnshaw’s Magazine, recognizing its outstanding contributions to the children’s products industry.
2020 National Parenting Product Awards (NAPPA): Hello Bello’s Premium Plant-Based Diapers and Diaper Rash Cream won NAPPA awards for their innovation, quality, and eco-friendliness.
2020 Cribsie Awards: The brand’s Plant-Based Diapers received the Cribsie Award for Healthiest Disposable Diaper, emphasizing the company’s commitment to providing safe and eco-friendly products.

Physical Store Locations:

As an online retail platform, Hello Bello does not have any physical store locations. The company operates exclusively through its website, hellobello.com, and relies on partnerships with major retailers, such as Walmart, for distribution. This approach allows the company to maintain a wide reach while keeping overhead costs low and focusing on delivering affordable products to customers.

Overall, Hello Bello’s achievements since its launch in 2018 are indicative of a promising future in the baby products market. The company has established itself as a leader in the industry, offering innovative, eco-friendly, and affordable products that cater to the needs of young families. As the company continues to expand and solidify its presence in the market, it is well-positioned to become a household name for parents seeking high-quality, sustainable, and accessible baby products.