Harry’s is an American company that specializes in men’s grooming products. Founded in 2013 by Andy Katz-Mayfield and Jeff Raider, the company has quickly become a leading brand in the men’s grooming industry. Harry’s primary focus is on razors, shaving cream, and other related grooming products, which are all designed with the modern man in mind. The company operates as a direct-to-consumer (DTC) business, primarily selling their products online through their website, harrys.com.

The inception of Harry’s can be traced back to a personal frustration experienced by its founders. Katz-Mayfield and Raider, both dissatisfied with the quality and cost of razors available on the market, decided to create a company that would provide a superior shaving experience at a more affordable price. With this mission in mind, they began their journey by purchasing a nearly century-old razor blade factory in Eisfeld, Germany. This acquisition allowed them to have full control over the design and manufacturing process, ensuring high-quality products.

Product Offerings

Harry’s product offerings have expanded over the years, but their core focus remains on shaving and grooming products. Their signature product is the Harry’s razor, which features a sleek, ergonomic design and high-quality German-engineered blades. In addition to their flagship razor, Harry’s also offers shaving cream, face wash, face lotion, post-shave balm, and a range of other grooming products. The company has also introduced a line of women’s shaving products under the brand name Flamingo.

Funding Rounds

Since its inception, Harry’s has raised substantial capital through multiple funding rounds. In its Series A funding round in 2013, the company raised $4 million, followed by a Series B round in 2014, in which they raised an additional $30.5 million. In 2015, Harry’s secured $75.6 million in a Series C funding round, and in 2018, the company raised a further $112 million in a Series D funding round. These investments have enabled Harry’s to expand its product line, reach new markets, and continue to innovate in the grooming space.

Partnerships

The company has been involved in numerous partnerships over the years. Notably, Harry’s formed a partnership with Target in 2016, allowing their products to be sold in Target stores across the United States. This partnership marked a significant milestone for the company, as it represented their first foray into brick-and-mortar retail. In 2018, Harry’s expanded its retail presence by partnering with Walmart, further increasing its accessibility to consumers.

Awards and Recognition

In terms of awards and recognition, Harry’s has received several accolades that highlight their commitment to quality and innovation. In 2016, Fast Company named Harry’s one of the most innovative companies in the world, and in 2019, their Flamingo brand received the Allure Best of Beauty Breakthrough Award. Additionally, Harry’s has been praised for its social impact, as the company donates 1% of its sales to various nonprofit organizations focused on men’s mental health.

While Harry’s primarily operates as an e-commerce business, they do have physical locations in the form of barbershops. The first Harry’s Barbershop opened in New York City in 2013. Known as the “Corner Shop,” this location offers a range of grooming services, including haircuts, shaves, and beard trims, in addition to selling Harry’s products. Since then, Harry’s has opened two more barbershops in New York City, located in the Financial District and Rockefeller Center. Harry’s Inc. has undoubtedly made a significant impact on the men’s grooming industry, with its founders’ vision for quality, affordability, and innovation driving the company’s growth and success.