Grove Collaborative, is a Certified B Corporation based in San Francisco, California. The company was founded in 2014 by Stuart Landesberg, Chris Clark, and Jordan Savage, with the vision of providing environmentally friendly and sustainable household products to consumers. Grove.co operates as an e-commerce platform, offering a wide range of natural home, personal care, and baby products that are eco-friendly and non-toxic.

Product Offerings

Grove’s product offerings encompass a variety of categories, such as cleaning supplies, personal care, laundry, baby and kids, health and wellness, and pet care. The company focuses on curating and delivering high-quality, natural, and sustainable products from various brands, in addition to its own in-house brand, which includes items like reusable glass spray bottles, refillable hand soap, and concentrated cleaning solutions. Some of the well-known brands featured on the platform include Seventh Generation, Mrs. Meyer’s, and Method.

Funding Rounds

Throughout its history, Grove Collaborative has raised significant funding in various rounds to support its growth and expansion. In September 2016, the company raised $6.8 million in a Series A funding round, led by Bullpen Capital, and including participation from Harrison Metal and 137 Ventures. In January 2018, Grove.co secured $35 million in a Series C funding round led by Norwest Venture Partners, with participation from Mayfield, MHS Capital, and Bullpen Capital. In May 2019, the company raised an additional $150 million in a Series D funding round, which was led by Lone Pine Capital and included participation from existing investors such as Norwest Venture Partners and General Atlantic.

Partnerships

Grove Collaborative has formed numerous partnerships throughout its history. In March 2018, the company announced a strategic partnership with actress and entrepreneur Jessica Alba, who joined as a strategic advisor and brand ambassador for the company. Additionally, Grove Collaborative has collaborated with companies like Unilever to expand its product offerings and support the growth of sustainable consumer goods. In June 2019, the company launched a plastic-free laundry detergent sheet in partnership with Unilever-owned brand Seventh Generation.

Awards and Recognition

In terms of awards and recognition, Grove Collaborative has garnered significant attention for its commitment to sustainability and environmentally friendly practices. In 2018, the company received a Real Leaders Top Impact Companies award, which recognizes businesses that prioritize long-term value creation, social impact, and environmental stewardship. Furthermore, Grove Collaborative was recognized as a “Best for the World” honoree in the “Best for Community” category by B Lab in 2019, which is a testament to the company’s dedication to creating positive change in its community.

Grove Collaborative primarily operates as an online platform and does not have physical retail stores. The company utilizes a subscription model, offering its customers the convenience of receiving their favorite natural and eco-friendly products on a recurring basis, with the flexibility to customize the delivery frequency and product selection. Grove Collaborative serves customers across the United States, with its headquarters located in San Francisco, California.