Dropps - Eco-Friendly Laundry and Cleaning Products - Company Overview

Dropps is an eco-friendly, direct-to-consumer (DTC) laundry detergent and cleaning product company founded in 2006. Its headquarters is located in Philadelphia, Pennsylvania. The company was established by Jonathan Propper, who comes from a family with a rich history in the cleaning product industry. Propper’s mother, Lenore Propper Schwartz, invented the formula for the first liquid detergent, Wisk, in the 1950s. Dropps was born out of a commitment to creating sustainable, eco-friendly alternatives to traditional laundry and cleaning products, focusing on convenience and effectiveness without compromising on environmental responsibility.

The company’s flagship product is its laundry detergent pod, which was launched in 2008 as the first single-dose laundry detergent pod in the market. Dropps’ detergent pods are notable for their unique water-soluble film made from polyvinyl alcohol (PVA), which dissolves completely in water, leaving no residue. This innovative approach to packaging is one of the ways in which Dropps demonstrates its commitment to sustainability and reducing plastic waste.

Dropps offers a wide range of products, including laundry detergent pods, fabric softener pods, oxi booster pods, dishwasher detergent pods, and laundry scent boosters. The company also provides a range of formulations, such as sensitive skin, baby, and pet-friendly options, catering to various consumer needs. Dropps’ products are cruelty-free, free of harsh chemicals, and made from plant-based, biodegradable ingredients. They are also free of phosphates, chlorine, dyes, and synthetic fragrances, ensuring that they are gentle on clothes, skin, and the environment. Dropps’ commitment to eco-friendly practices extends beyond its product formulations; the company uses recyclable, compostable packaging made from cardboard to minimize its carbon footprint further. In addition to this, Dropps is a Carbon Neutral Certified company, meaning that it offsets its carbon emissions by investing in renewable energy projects and initiatives.

One of the key selling points of Dropps is the convenience it offers through its subscription-based model. Customers can sign up for a subscription plan and have their desired products delivered to their doorstep at a frequency of their choice, ranging from every month to every six months. This model ensures that customers never run out of their essential cleaning products and eliminates the need for multiple trips to the store. By cutting out the middleman and selling directly to consumers, Dropps is able to offer competitive pricing for its high-quality, eco-friendly products.

In 2017, Dropps became a certified B Corporation, solidifying its commitment to social and environmental responsibility. B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. By voluntarily participating in the rigorous certification process, Dropps demonstrated its dedication to making a positive impact on the world, from its supply chain to its products and operations.

Over the years, Dropps has received numerous accolades and endorsements for its products and eco-friendly initiatives. In 2017, Dropps was named the EPA Safer Choice Partner of the Year, which recognizes companies that promote safer products and practices. Additionally, Dropps has been featured in various publications such as Forbes, Business Insider, and Fast Company, highlighting its innovative approach to laundry and cleaning products.

Dropps has also made significant efforts to educate consumers on sustainable laundry practices and the importance of using eco-friendly products. The company maintains an active presence on social media platforms and its website, sharing valuable information, tips, and best practices for green living. Dropps also collaborates with influencers and ambassadors who share the company’s values, helping to spread awareness about the brand and its mission.

In 2020, Dropps introduced its Dropps for Good program, which focuses on donating products to nonprofit organizations and vulnerable communities. Through this initiative, Dropps supports various causes, such as disaster relief efforts, shelters, and low-income families, ensuring that they have access to safe, effective, and eco-friendly laundry and cleaning products.

Despite the competitive landscape of the cleaning product industry, Dropps has managed to carve a niche for itself through its unique combination of sustainability, convenience, and effectiveness. The company’s continuous innovation, eco-friendly ethos, and commitment to providing high-quality products have resonated with environmentally conscious consumers, leading to a loyal customer base and steady growth.