Mortenson Company Overview: Construction, Renewable Energy & Community Involvement
Founded: 2015
Founder: Jeff D’Andrea, Jay Decker, Mark Abrials, Dan D’Andrea
Headquarters: 12 Hudson Pl Ste 100, Hoboken, New Jersey, 07030, USA
Phone: 609-240-9575
Number of employees: 501-1,000
Website: www.avocadogreenmattress.com
Overview
Avocado Mattress is an American company that specializes in designing and manufacturing eco-friendly, organic, and sustainable mattresses and bedding products. The company was co-founded in 2015 by Jeff D’Andrea, Jay Decker, Mark Abrials, and Dan D’Andrea, who were driven by a desire to create a healthier, more sustainable alternative to traditional mattresses, which often contain synthetic materials and harmful chemicals. Avocado Mattress is headquartered in Hoboken, New Jersey, and its products are handcrafted in a factory in Los Angeles, California.
Product Offerings
The company’s flagship product is the Avocado Green Mattress, which is made from organic, sustainably sourced materials such as GOLS (Global Organic Latex Standard) certified latex, GOTS (Global Organic Textile Standard) certified cotton, and GOTS certified wool. The mattress is designed to provide optimal comfort, support, and breathability while minimizing environmental impact. In addition to the Green Mattress, Avocado also offers a Vegan Mattress, which substitutes the wool layer with organic cotton for those who prefer a plant-based option.
Avocado Mattress has expanded its product line to include other bedding products such as pillows, toppers, bed frames, and sheets. The company emphasizes the use of natural, organic materials in all its products and adheres to strict environmental and social standards throughout its supply chain. This commitment to sustainability has earned Avocado Mattress various certifications, including Made Safe, Greenguard Gold, and Fair Trade.
Funding Rounds
Since its inception, Avocado Mattress has raised funds through several rounds to support its growth and expansion. The company’s first round of funding was in 2016 when it raised $500,000 in seed funding. In 2018, Avocado secured $5 million in Series A funding, which was led by Khosla Ventures, a prominent venture capital firm specializing in clean technology and sustainable investments. This funding round allowed the company to expand its manufacturing capabilities, scale up production, and invest in marketing efforts.
Acquisitions
Avocado Mattress has made strategic acquisitions to expand its product offerings and market reach. In 2020, the company acquired the eco-friendly bedding brand, Coyuchi. This acquisition allowed Avocado Mattress to incorporate Coyuchi’s range of organic, sustainably produced sheets, duvets, and other bedding products into its offerings, further solidifying its position as a leader in the sustainable bedding industry.
Social Initiatives
Avocado Mattress is involved in several social initiatives that demonstrate its commitment to making a positive impact beyond its core business:
1% for the Planet: As mentioned earlier, Avocado Mattress has partnered with the environmental non-profit organization 1% for the Planet. Through this partnership, the company commits to donating 1% of its annual revenue to support environmental causes. By doing so, Avocado Mattress contributes to projects aimed at conserving natural resources, reducing pollution, and promoting environmental education.
Carbonfund.org Foundation: Avocado Mattress works with the Carbonfund.org Foundation to offset its carbon emissions by supporting reforestation and clean energy projects. This collaboration helps the company reduce its environmental impact and contribute to global efforts to combat climate change.
Donations and Disaster Relief: Avocado Mattress has a history of donating mattresses and bedding products to those in need. For instance, in 2018, the company donated over 500 mattresses to victims of Hurricane Harvey in Texas. Additionally, in response to the COVID-19 pandemic, Avocado Mattress donated mattresses, pillows, and other essential items to healthcare facilities and workers in need.
Employee Volunteering: Avocado Mattress encourages its employees to volunteer and engage in community service. The company provides paid time off for employees to participate in volunteer activities, fostering a culture of social responsibility and community involvement.
Awards and Recognition
Avocado Mattress has received numerous awards and recognition for its commitment to sustainability, quality, and innovation. Some notable accolades include:
In 2017, the Avocado Green Mattress was named the “Best Mattress of the Year” by Sleep Sherpa, a leading mattress review website. The mattress was praised for its comfort, durability, and use of natural materials.
The company received the “Best Sustainable Bedding Brand” award from the Sustainable Business Council in 2018. This award recognized Avocado Mattress’s commitment to environmental stewardship and its efforts to reduce its carbon footprint.
In 2019, Avocado Mattress was honored with the “Green Business of the Year” award by the Green Chamber of Commerce. This award acknowledged the company’s leadership in sustainable business practices and its dedication to creating a positive impact on the environment.
The Avocado Vegan Mattress was awarded the PETA (People for the Ethical Treatment of Animals) “Compassionate Business Award” in 2020. This award recognized the company’s commitment to providing a cruelty-free, plant-based alternative to traditional mattresses.
Avocado Mattress was featured in Fast Company’s 2020 “World Changing Ideas” list for its innovative and sustainable approach to mattress design and manufacturing. This list recognizes companies that are making a positive impact on the world through their products, services, and business models.
In conclusion, Avocado Mattress has established itself as a leader in the eco-friendly bedding industry since its founding in 2015. The company’s commitment to using natural, organic materials and adhering to strict environmental and social standards has earned it numerous awards and recognition. Avocado Mattress has successfully raised funds through multiple funding rounds and expanded its product offerings and market reach through strategic acquisitions. The company remains privately owned and continues to focus on growth and expansion while maintaining its dedication to sustainability and social responsibility.
Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.
Employees
Jeff D’Andrea – Founding Partner, Co-CEO
Mark Abrials – CMO, Co-Founder
Vy Nguyen – Co-CEO
Melissa Kruse – Co-Founder and Creative
Julie Murphy – Director of Digital Media
Kristopher Karuna – Vice President, Business Development
Brooke Witt – VP, Product Marketing and Affiliates
Jay Decker – Chief Experience Officer, Co-Founder
Kristopher Karuna – VP, Business Development & Retail Brand Experience Development
Brett Thornton – Vice President of Retail & VX
Raquel Cardona – Vice President of People and Development
Sidrah Althaus – Vice President, Digital Marketing