Adludio - Innovative Mobile Advertising Solutions

Founded: 2015
Founder: Paul Coggins
Headquarters: 10C Warner Street London, EC1R 5HA UK
Phone: +44 2003330222
Number of employees: 51-200
Website: www.adludio.com

Overview

Adludio, a London-based technology company, was founded in 2015 by Paul Coggins. The company’s primary focus is on developing innovative mobile advertising solutions that enhance user experience and engagement. With a strong emphasis on design, creativity, and data-driven insights, Adludio has garnered significant attention in the advertising and mobile technology space.

Adludio’s offerings center around its proprietary platform, Sensory Advertising. This technology allows brands and advertisers to create interactive and engaging mobile ads with rich media elements such as touch, haptic feedback, and gyroscopic motion. By incorporating these elements, Adludio’s solution aims to generate higher user engagement rates and provide better return on investment (ROI) for advertisers. The company’s client base includes several high-profile brands such as Unilever, Nestle, and Samsung.

In addition to its Sensory Advertising platform, Adludio also offers a suite of creative tools that allow advertisers to design, build, and test their ads. These tools include a drag-and-drop interface and a library of pre-built templates, making it easier for advertisers to develop ads that are both visually appealing and highly engaging.

Throughout its history, Adludio has participated in multiple funding rounds to fuel its growth and expansion. In 2014, the company raised $1 million in seed funding from investors including Ballpark Ventures and London Venture Partners. This initial funding allowed Adludio to expand its team and invest in product development.

In 2016, Adludio secured a $2.5 million Series A funding round led by venture capital firm Beringea, with participation from existing investors. This funding round allowed the company to further scale its operations, invest in research and development, and expand into new markets such as the United States and Asia.

In 2018, Adludio announced another funding round, raising $6 million in Series B funding led by Smedvig Capital, with participation from Beringea and additional investors. The funds were used to accelerate the company’s growth, expand its international footprint, and continue investing in its proprietary technology.

As a testament to its innovative approach and rapid growth, Adludio has received several accolades and awards. In 2015, it was named the “Most Disruptive Tech Startup” at the TechCrunch Europas Awards. In 2016, the company was included in the “LSE ELITE Program,” which recognizes promising high-growth companies in the UK. Additionally, Adludio was featured in the 2017 Deloitte Technology Fast 50, a ranking of the fastest-growing technology companies in the UK.

Adludio has also made strategic acquisitions to enhance its product offerings and capabilities. In 2017, the company acquired the mobile ad startup, Creative Place, to strengthen its position in the mobile advertising space. Creative Place, a Paris-based company, was known for its expertise in developing mobile-first creatives and innovative ad formats. The acquisition allowed Adludio to integrate Creative Place’s technology and expertise, further bolstering its capabilities in the mobile advertising industry.

In 2020, Adludio was acquired by S4 Capital, a global advertising and marketing services company founded by Sir Martin Sorrell, the former CEO of advertising giant WPP. The acquisition aimed to expand S4 Capital’s digital advertising capabilities and strengthen its position in the mobile advertising market. As part of the deal, Adludio was integrated into S4 Capital’s content division, MediaMonks, enhancing the company’s mobile-first creative services.

Under the umbrella of S4 Capital, Adludio has continued to innovate and grow its product offerings. The company now offers a full suite of services, including creative design, campaign management, analytics, and optimization, catering to the evolving needs of advertisers in an increasingly mobile-driven world. With the backing of S4 Capital and MediaMonks, Adludio has been able to expand its global presence, working with clients in various industries across different regions.

In 2021, Adludio announced the launch of its Sensory Advertising 2.0 platform, an updated version of its flagship offering. The new platform introduced several enhancements, such as improved creative tools, expanded reporting capabilities, and advanced targeting options. This update aimed to provide advertisers with even more control and flexibility, allowing them to create highly tailored and engaging mobile ad campaigns.

As part of its ongoing commitment to innovation, Adludio has also explored the use of emerging technologies, such as augmented reality (AR) and virtual reality (VR), to enhance the user experience within mobile advertising. By leveraging these technologies, the company hopes to create even more immersive and engaging ad formats that drive stronger user engagement and better campaign results.

Adludio’s success in the mobile advertising space can be attributed to several factors, including its innovative approach to ad formats, its commitment to research and development, and its focus on creating a seamless and enjoyable user experience. These elements have allowed the company to attract a wide range of clients, from small businesses to global brands, and build a strong reputation within the industry.

In terms of partnerships, Adludio has formed strategic alliances with several leading technology and media companies, such as Google and Facebook. These partnerships have allowed the company to integrate its Sensory Advertising platform with popular ad platforms and reach an even broader audience.

Furthermore, Adludio has made a concerted effort to stay ahead of the curve when it comes to industry trends and regulations. For example, the company has adopted the Interactive Advertising Bureau’s (IAB) guidelines for mobile advertising and is a member of the Coalition for Better Ads, which aims to improve the overall quality of online advertising.

One of the key challenges Adludio faces is the constantly evolving landscape of mobile advertising, particularly as users become more discerning and critical of the ads they encounter. To address this challenge, the company continuously invests in refining its technology and developing new ad formats that resonate with users.

Another challenge is the increasing concern around privacy and data protection. Adludio is committed to complying with all relevant data protection regulations, such as the General Data Protection Regulation (GDPR) in the European Union. The company has implemented robust privacy measures to ensure that user data is handled securely and responsibly.

In conclusion, Adludio has established itself as a pioneer in the mobile advertising industry, with its innovative Sensory Advertising platform and commitment to delivering engaging, user-centric ad experiences. Through strategic acquisitions, funding rounds, and partnerships, the company has expanded its global presence and solidified its position in the market. As part of S4 Capital and MediaMonks, Adludio continues to innovate and develop new solutions to meet the changing needs of advertisers and users alike.

Disclaimer: Please note that the names and positions of employees mentioned may be subject to change, as individuals may move to different roles or organizations. While we make every effort to keep our information accurate and up-to-date, we cannot guarantee that all employee details are current or complete. We encourage you to verify the identity and positions of any individual mentioned and check their Linkedin Profile before taking any action based on their role.